POPAI is an association of professionals that deals with point of purchase advertising throughout the entire world: advertisers, retailers, producers and designers of POP materials, advertising agencies, etc.
It serves as a unique source of POP trends and information. It carries out market research that focuses on the effectiveness of POP advertising and organizes professional and training events. The association promotes the POP industry through public relations and represents its members at national and international conferences.
POPAI helps its members effectively utilize point of purchase advertising.
POPAI membership is approaching 2,000 worldwide. POPAI is active in the USA, Europe, Australia, New Zealand, South America, Japan, Mexico, and Canada.
PSI is the most important network of entrepreneurs in the promotional product sector. It is headquartered in Düsseldorf, where the PSI trade fair takes place each year.
Its membership currently consists of more than 7,000 professional promotional product companies throughout all of Europe.